In its simplest form, Quest for the Holy Ale is a Sheffield based pub-crawl that features good friends going out early, supping a selection of beers and having a great time. Drinking pace is very relaxed to ensure that the protagonists don't end up completely hammered by 3pm. The advantages of having an 'all dayer' include pubs being quieter, more time to visit lots of venues and no concerns about the last orders bell.
Initially, around 2004, quests were held on a Friday and people would take the day off work to attend. Recently, however, they've been switched to Saturdays for convenience.
Typically, a quest will start at 11:00am and will finish when the last person goes home. There is a pre-planned route but this is very much open to variance on the day. Over the years, dozens of pubs have featured in Holy Ale adventures, some of which are no longer with us. Since the 3rd quest, many photos and notes have been taken as a memento for future generations.
Members of a quest are subject to an ancient and sacred ranking system. Newbies start as a Serf and attain greater status when they show loyalty to the cause. This includes attending multiple quests and starting quests early. To become a Knight of the HOOHAK, an individual must have proved themselves beyond doubt and they must have supped from 'The Vase'.
Not much is known about the HOOHAK, only that they are a bunch of mysterious beings that seek for the Holy Ale. You can read about their first appearance here.
Next time you're drinking in a Sheffield pub, have a glance around at the clientele. The HOOHAK may be watching you!